Allegro Coffee Website

information architecture, design, development, content development, copywriting

Allegro Coffee Company sits in a unique spot as a brand. Having been acquired in 1997 by Whole Foods Market, they have the interesting opportunity and challenge of telling their story directly to consumers, but under the roof of a larger and more widely known company.

As we have developed our relationship with Allegro, we have suggested they move to a simpler and more visual web presence. Working directly with their team members, we worked to create a simple and rich site that gives their consumers a window in to the many amazing things they do. In addition, the site is built on an emerging video platform that allows all of their content to be viewed in the multitude of available outlets.