Brand Strategy and Story
Collateral and Stationery Design
Develop a new brand identity that represents Becoming Independent’s longstanding legacy of providing quality services in the community. The objective was to give Bi a fresh identity that feels more established and identifiable, and ultimately increases their fundraising potential.
BUSINESS SECTOR: Non-Profit
LOCATION: Santa Rosa, CA
YEARS IN BUSINESS: 49
SUPPORT & REVENUE: $13.5m
Bi has spent decades helping people with developmental disabilities live meaningful and productive lives.
In the face of California’s diminishing support of non-profit organizations, Bi is more dependent on private funding than ever before. This was an opportune time for them to re-evaluate their messaging and their brand as they aggressively approach self-sustainability and community awareness.
We worked with BI through a series of processes to re-discover and better define their narrative. Together we refined and defined their messaging to better communicate the good that that Bi does throughout the community.