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Brand Strategy and Story
Identity Design
Collateral and Stationery Design
Web Design/Development
Video/Animation

 

THE PROJECT

Develop a new brand identity that represents Becoming Independent’s longstanding legacy of providing quality services in the community. The objective was to give Bi a fresh identity that feels more established and identifiable, and ultimately increases their fundraising potential.

 
 
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  ORIGINAL LOGO 1980-2015

ORIGINAL LOGO 1980-2015

BUSINESS SECTOR: Non-Profit
LOCATION: Santa Rosa, CA
YEARS IN BUSINESS: 49
SUPPORT & REVENUE: $13.5m

THE CLIENT

Bi has spent decades helping people with developmental disabilities live meaningful and productive lives.

In the face of California’s diminishing support of non-profit organizations, Bi is more dependent on private funding than ever before. This was an opportune time for them to re-evaluate their messaging and their brand as they aggressively approach self-sustainability and community awareness.

 
 
 

THE PROCESS 

We worked with BI through a series of processes to re-discover and better define their narrative. Together we refined and defined their messaging to better communicate the good that that Bi does throughout the community.

 
 
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